So, just how much email is okay to send? It’s a question on many retailers’ minds, especially as we enter the holiday season.
Recently, Elyse Dupre of Direct Marketing News interviewed Listrak CEO Ross Kramer and Listrak client, Alex Cresswell, of Lisa Leonard Designs, on the topic for an article that appears in the August issue.
In short, Ross and Alex suggest that it’s okay to send more if …
- your target customers are in market
- you’ve segmented your list
- it’s Black Friday or Cyber Monday
- you’re leveraging scarcity
…and you shouldn’t send more if…
- your customers are making big-ticket purchases
- your customers aren’t receiving your emails
Read the article to find out more.
Several weeks ago, we posted An early look at Gmail Field Trial Promotional Tabs. Today, we’re following up with even more insights, courtesy of Listrak Solutions Consultant and Account Manager Julie Wahl:
Gmail is conducting a field trial for a more visual promotional tab, similar to how Pinterest currently looks. We wanted to share some information that we’ve put together for your awareness and to consider when creating emails.
A great question was sent in today during our webinar, Everything You Need to Know about Privacy and Deliverability, and I wanted to follow up and provide an answer. I didn’t have the time to answer this during the presentation, but it’s an excellent question and one I get often.
Here is the question: "What is the penalty for not abiding to these new (Canadian) CAN SPAM laws? Are these just best practices suggestions we should "try" to follow, or are there legal repercussions?"
Earlier today, Listrak Chief Privacy Officer James Koons presented a webinar on the important topics of privacy and deliverability as retailers enter the holiday planning season. The presentation is available on demand.
Feel free to pass it along to others in your organization who might benefit from the information shared!
Yesterday, Listrak CEO Ross Kramer teamed up with Michael Harvey, COO of Corra, to present the webinar Holiday Preparation: Monthly Milestones to Prepare Your Company. During the hour-long presentation, Ross and Michael took a look back at Holiday 2013 and shared tips on what retailers should be doing now and throughout the summer and fall months to prepare both their email marketing programs and websites for a successful holiday season.
Below are a few key takeaways. The presentation in its entirety is also available on demand.
July 15, 2014 - Listrak has expanded the capabilities of its single, integrated digital marketing platform to include email remarketing campaigns based on browse and abandonment data. The integrated platform allows retailers to do email, remarketing and personalization based on 360-degree shopper insights from a single login.
In addition to allowing retailers to use shoppers’ browse and abandonment data to inform personalized product recommendations onsite and in email, using Listrak’s Product Recommender solution they can now also automatically trigger targeted remarketing messages based on that data.
Listak’s Browse & Abandon is a behaviorally-based remarketing solution that allows retailers to capture active visitors and nurture them back to a website to take action. The solution uses shoppers’ browse data to create personalized messages featuring products that have been viewed or related products based on “viewed this, viewed that” or “viewed this, purchased that” algorithms. In addition, Listrak Recommender allows marketers to control creative design and use custom fonts, rather than having to work within the standard HTML box.
Listrak CEO Ross Kramer comments, “This new offering gives retailers yet another way to communicate with subscribers in a highly personalized and timely way to boost incremental revenue. Browse & Abandon campaigns are a powerful complement to our shopping cart abandonment solution that allows retailers to optimize the website visits of every subscriber.”
Kramer notes that many retailers benefit from an automated three message series that is timely and relevant and that establishes a friendly, service-oriented tone.
Check out our website to learn more about what you can do with our Product Recommender.