Ever since J.C. Penney launched their re-brand they’ve been producing nice creative for their email campaigns. I like their clever approach to Mother’s Day in this email. It’s got great use of color and the treatment of the large bold letters visually divides the email into sections nicely. By spelling MOM vertically it also helps lead your eyes down the page.
Last week on Friday I posted a blog on top-rated products. On a related note, today I received a very nice product review focused email from Lands’ End. It implements product reviews in a way that truly makes them the primary focus. It uses plenty of white space which gives it a clean, easy to read feel. I also like the clever use of boats instead of stars.
There are however a few issues with this email. When I checked out all three featured products I discovered that none of them had more than 6 total reviews. In fact, the first product had 6, the second 2 and the third 1. Also, only the second product has an average review rating of 5/5. By saying “Rated 5 out of 5” they’d technically be right as long as the featured review is indeed a 5/5 rating. But this isn’t the case with the third product; its only review was 4/5. I think this is a well-designed email but if it featured products with a higher number of reviews and accurate ratings I think it would be stellar.
This email from Crate&Barrel is in their usual collection style format, in which a theme is chosen and related products are featured. However, this one is slightly different. They’ve included a recipe teaser which is actually a link to another related product, the cookbook containing the recipe. Adding products you’ll need to prepare the recipe is a nice touch as well.
CASL was created in 2010 to promote the efficiency and adaptability of the Canadian economy by regulating certain activities that discourage reliance on electronic means of carrying out commercial activities. The final additions to the act were added in March 2012 and enforcement could begin by early 2013.
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I like the way top rated products have been included in this email, in particular the treatment of the five star ratings. The number of reviews has been included to the right of the stars. It’s a small detail but it speaks to the popularity of product and further reinforces its high rating. A product can have an average rating of 5 stars based on very few reviews. I know when I’m shopping I look for a product that has a high rating based upon many reviews.
Owning up to a mistake isn’t easy to do but today Urban Outfitters managed to do so in a clever way. Yesterday their website went down during their “OMG” sale. To address the unfortunate situation they sent out an email that not only clarifies what happened, it also sweetens the deal by tacking on free shipping. It even includes kittens. It’s easy to forgive a kitten, right? Below you’ll see yesterday’s email followed by today’s.
A co-worker recently forwarded this email to me. It’s a different take on a birthday campaign. Instead of sending on the actual birthday they’re sending on the 1/2 birthday. They’re also adding personalization by including the child’s fist name. Clever.
A trend I’ve been noticing is color stacking. Garments are stacked to display the various colors available. The result is an eye catching design as well as a nice way to feature a product. Here are some examples:
Here’s an interesting Mother’s Day campaign from Buy.com. They’re not pushing any products, instead they’re asking you what kind of Mom you’re shopping for so they can send you an email with relevant products. This is a profile building tactic that could work when applied to many other types of campaigns, the obvious being Father’s Day. Once you make a choice you are also directed to a branded landing page on Facebook. It asks you to click “like” to get more deals on Mother’s Day products. So not only are they collecting profile information, they’re also potentially building their following on Facebook. Nice.
This recent email from American Eagle Outfitters celebrates a milestone in app downloads. It’s also a very clever way to promote the app itself. By offering a special deal on app purchases they’re promoting app usage as well as downloads.
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