For retailers, Halloween might be called the unofficial first “holiday” of the holiday season. But what if you don’t sell costumes, candy or seasonal decor? With a little creativity you can still take part in the fun, delight your customers and bring in some revenue:
No costumes? No worries! In this creative promotion, Aerie urges the shopper to be her “boo-tiful self” and sets the percentage off and timing of the sale to match the date.
Rather than relying on “scare-city,” Lands’ End gets shoppers’ attention with a big BOO! and then treats them to a promotion that continues for days after jack-o-lantern candles have gone out.
In another great example of “No costumes? No worries!” AEO merchandises outfits that eerily resemble some well-known spooky characters.
Although they likely don’t have caramel apples or candy corn on the menu, On the Border still finds a way to get in on the Halloween action with this genius promotion.
We love how Little Caesars uses reverse psychology to “frighten” visitors into subscribing. Just think how many busy parents are looking for a quick and convenient dinner to serve before their little goblins hit the streets.
And finally, AC Moore simply uses the occasion as a reason to reach out to subscribers with nothing more than well wishes, which is sometimes just the perfect treat.
For some additional tricks, check out this post from SEO PowerSuite.
Today, Multichannel Merchant published an article penned by Listrak CEO Ross Kramer that explores a few of the many uses for browse data.The opportunities he outlines include:
- Triggered remarketing campaigns
- Marketing emails
- Back in stock alerts
- List segmentation
You can read the article here and find out even more details in Listrak’s latest whitepaper, Bringing Browsers Back: How to use Browse Data to Create Personalized Recommendations.
Have you signed up for the next in our series of holiday webinars? There’s still time!
On September 23, join Listrak and our special guest, Sucharita Mulpuru of Forrester Research, for the webinar Season’s Best - Proven Email Strategies to Ensure a Profitable Holiday Season.
In 2013, 16% of all holiday eCommerce sales were generated through the email channel, and that number is trending upwards. In this hour-long presentation, Sucharita, Forrester VP, Principal Analyst, will provide an overview of the current state and importance of email marketing as we enter the holiday season. Following, Listrak will present an overview of the best of the best ideas for maximizing holiday email strategies, including:
- data-driven personaliziation
Travis Buck, Creative Director
Recently I received this clever email from Ann Taylor. It’s a simple short sale promotion but the design and use of animation really made it stand out. The design is very simple but the idea of an input field really enticed me to click, almost expecting that I’ll be able to type something and click “GO”. That’s the simple beauty of it. There’s no need for a “shop now” call to action.
Another creative email I received was this re-engagement message from Urban Outfitters. The text message theme is very clever and the overall design fits right in with their usual off the wall style. I like how the two calls to action are integrated into the text conversation. One of them is actually an unsubscribe link. It may seem counter-intuitive to reduce your list size. However, sending emails to subscribers that want to receive your emails will produce higher click-through rates and increase your ROI.
Studies show that 97% of your visitors browse your site and then abandon without making a purchase. While you may very well already have a solution in place to remarket to those who abandoned a cart before leaving, what are you doing to lure the others back?
Download this whitepaper to explore ways you can use browse data to create personalized product recommendations to bring those browsers back and turn them into customers.
On Tuesday, September 30, the Online Trust Alliance will present a review of its unsubscribe audit, as well as recommended practices moving beyond compliance.
Join James Koons, Listrak Chief Privacy Officer, Derek Harding, CEO of Innovyx and Craig Spiezle, Executive Director of the Online Trust Alliance, for a review of key learnings, providing marketers actionable and prescriptive advice to making their email marketing initiatives more trustworthy.
Last week, client Sara Falcon of Naturopathica joined Ross Kramer to present the webinar, All the Right Stuff - Creating Campaign Content that Drives Holiday Sales, in which she shared how Naturopathica used social proof to develop a record-setting email campaign last year. The webinar is now available on demand.
Sarah was also interviewed for the article Season’s Greetings, which appears in the latest issue of Internet Retailer. Read it to find out how email drove nearly 60% of Naturopathica’s 2013 holiday sales.
This blog post from Listrak Channel and Customer Marketing Manager Kate Lowry was co-authored with Emma Tzeng, Content Marketing Manager at Gigya. Gigya helps businesses acquire and know their customers by registering users across devices, consolidating data into a single customer view, and integrating into marketing applications.
The volume of email hitting subscribers’ inboxes is on the rise and is at its peak during the holiday season. Last year, nearly 30% of all US email volume occurred during the holiday season, which was an increase of nearly 13% over the previous year, and even more is predicted for this year.
No wonder consumers feel overwhelmed. In fact, 45% report email overload as a reason for not opening an email.
So how do you get your message across to the overwhelmed, indifferent masses? The answer lies in first party consumer data and email personalization.
By Jerica Reddig, Listrak Marketing Intern
Today we present this season’s last blog post from Marketing Intern Extraordinaire Jerica. We have enjoyed her lending us her fresh perspective on the consumer’s take on what’s in her inbox and hope you have, too! Join us in wishing her the best for this coming school year. We hope to see her back in our offices - and on our blog - again soon!
“Above the fold” is a phrase that originated in the newspaper industry and refers to the space that is above the crease in a newspaper. The principle - to put all important content “above the fold” because that’s what consumers will scan to see if it’s worth buying - has been used for years. Yet with social media, like Facebook, Twitter and Pinterest, users are forced to scroll down for more content, which means it’s okay – and sometimes preferable – to send scrolling emails. Well, as long as you follow these four guidelines:
We are happy to announce that we just released our 2014 Holiday Planning Guide. Use it as a resource for helpful tips and email strategies to consider for September through December.