At first blush, email marketers may be dreading the implementation of the new Gmail tabs as yet another challenge in the quest for subscriber engagement. But as a recent article from Practical eCommerce points out, there may be a real upside, as well. The article also points out that while only time will tell what the impact will be for eCommerce merchants, with proper planning, any negative impact can be promptly identified and addressed.
Read the full article for details.
Whether you’re on the east or west coast, you still have time to sign up for a Listrak-sponsored Magneto eCommerce Forum taking place next week.
Tuesday, June 18, we’ll be joined by Eyemagine, Avalara, Zerolag and Kiosked for a forum at hip Metro 37 in LA. You can register here.
Then, on Thursday, June 20, you’re invited to join us at the Norwood Club in New York City, for a forum co-sponsored with Pod 1. You can register here.
Both events will allow you the opportunity to ask questions about your site and discuss eCommerce best practices. Hope to see you!