When an iconic Royal Doulton figurine appeared in the move Skyfall, Listrak client WWRD capitalized on the opportunity with a replica. To help launch the Jack the bulldog figurine to stardom, Director of eCommerce Joe Schmidt implemented a carefully planned, targeted email campaign.
Joe discussed the details in a recent shop.org webinar, and Artemis Berry summarized them in this shop.org blog post.
Listrak, along with Lyons Consulting Group, recently presented the webinar “Early planning is the key to online holiday success” that’s packed full of actionable tips to help you get your holiday strategy in place.
Take a look to learn how and when to set goals, prepare and measure the success of your holiday email strategy and email tactics to improve your open and click through rates, as well as to see examples of creative, effective holiday email marketing campaigns.
A great example of a re-engagement campaign sent to inactive users:
You probably heard the news by now that Yahoo will be releasing email addresses that haven’t been used in over 12 months. You can read about it here. Yahoo is now trying to re-engage inactive users, like me, and this email does a good job - it gives a deadline for renewing, offers several links to do so, provides help if needed, and even gives the user a reason to reactivate.
Email marketers can use these same tactics in their re-engagement campaigns - which is so important. Everyone should be reviewing subscriber engagement and cleaning lists to get ready for the holidays. Why not try a re-engagement campaign like this to try to reactivate subscribers who haven’t opened a message from you in the past six months? If you can get them back before the holidays, you could have a customer! And for the ones you can’t re-engage, be sure to suppress them from future sends. They’re no longer interested in your products and services and continuing to send to them can do more harm than good.
Any questions - let me know!
Listrak is sponsoring yet another Magento eCommerce Forum, this time partnering with Pod1 and Rackspace for a New York City event. The forum will take place Thursday, June 20, and registration is open!
E-Commerce Outlook Is Bright - 05/13/2013
That’s what we like to hear!
On average, only 15% of new online customers place a second order. We put together a piece that discusses potential reasons 85% of your customers didn’t come back:
Zombie apocalypse? Attacked by wild badgers? Abducted by aliens? Probably not. The more likely reasons customers don’t return to place a second sale are:
- They couldn’t remember you
- They aren’t loyal to your brand
- They never heard from you again
- They’re unsure of what else to buy
- or you were simply out of sight and out of mind
That’s the bad news.
The good news is that we can help you rescue the 85%
Our LifeCycle Grid solution automatically reaches back to customers at the right point in the sales cycle with specific messaging and offers designed to keep your brand top of mind so customers continue to shop on your site.
We’d be happy to walk you through it. Let us know if you’d like to see it or if you have any questions.