Until now, the emails I’ve been getting from top Alexa-ranked clothing retailers have been curiously lacking in holiday spirit, despite the short timeframe the merchants have to promote it. I’ll be curious to see if emails begin looking more festive this week or if I’ll have to wait until after Thanksgiving. Take a look at what I’ve received so far:
It’s November 1. And that means that it’s time to ramp up your holiday messaging!
Here are some of the emails I received this morning:
Saks Fifth Avenue sent a message with the subject line “It’s Your Moment: Holiday for Her”, which was a subtle way to get into the holiday swing of things.
However, other retailers went full force on the holiday messaging:
Remember, there are fewer shopping days between Thanksgiving and Christmas this year, so it’s not too early to start your holiday promotions!
Introducing the Menurkey…Interesting observation on how this year’s early Hanukkah could be upending the shopping season in a new MarketWatch article.
Listrak, along with Lyons Consulting Group, recently presented the webinar “Early planning is the key to online holiday success” that’s packed full of actionable tips to help you get your holiday strategy in place.
Take a look to learn how and when to set goals, prepare and measure the success of your holiday email strategy and email tactics to improve your open and click through rates, as well as to see examples of creative, effective holiday email marketing campaigns.
There’s still time to sign up for this Wednesday’s Listrak/Lyons Consulting Group webinar on planning for online holiday success. Signing up today is the first step in launching a winning strategy for 2013.