Today’s DMNews features a story on how Listrak client Naturopathica revitalized its email strategy. Check it out to read about the Welcome Series that earned the skin care provider the Best Fashion or Beauty Email Message Campaign at the 2014 Internet Advertising Competition.
Get the story here.
Listrak is starting off the New Year in the news, with mention in three articles today alone.
In an article written for MultiChannel Merchant, Ross Kramer shares how A Daily Dose of Product Recommendations will help to keep holiday shoppers engaged and buying in 2014.
Then, in the lead story for the January issue of DMNews, Ross joins other leading marketing experts in sharing his prediction for what will be one of the Hot Marketing Trends for 2014.
And, also in the January issue of DMNews, the question Are Cookies Going Stale? is posed and Listrak Chief Privacy Officer James Koons gives his thoughts.
Happy New Year! Enjoy reading all three stories and keep visiting Listrak Insights throughout the year to find out when Listrak is in the news again.
Al reports that he considered the Look Book an early holiday gift to him. Let it be an early gift to you, too!