Good news for retailers on Gmail tabs courtesy of Return Path

The good news about Gmail tabs continues. Previously, Return Path reported that Gmail tabs were doing retailers little harm, and now, has just released findings that the promotions tab might actually benefit retailers this holiday season. 

In a press release titled, “Happy Holidays, Marketers: Gmail Teaches Consumer to Shop from the Inbox,” the email intelligence organization reports that Gmail users are actively searching the promotions tab and reading as much commercial email as before. 


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