Baby, it’s cold outside. Are you warming your IP address?

The telltale signs of the winter season are here: Trees are beginning to look naked, windshields need to be scraped in the morning and boots and sweaters have been broken out from the back of the closet.

Whether or not temperatures are dipping where you are, you should be considering warming up your IP address in preparation for the holiday season. Listrak Chief Privacy Officer James Koons shared why and how in a previous blog post and the folks at Return Path recently wrote a blog post, Don’t Let Holiday Hysteria Harm Your Email Program in 2014, with some worthwhile reminders,