12 Days Campaigns

Megan Ouellet

One of my favorite holiday email strategies is the “12 Days” campaign, and this week I’m going to show you the campaign that MCM Electronics sent last year. 

The campaign was called the 12 Days of Savings and it was sent every week day beginning Friday, Nov. 30.

The first email was sent the week after Black Friday:

The second email was sent the following Monday, Dec. 3:

The third email was sent the following day, Tuesday, Dec. 4:

The great thing about this 12 Days of Savings campaign is that each day features different types of products, yet each email links to the interactive flyer and holiday gift guide. It was a great way to promote different products in a unified campaign that kept customers engaged day after day.

Tomorrow’s post will feature emails 4-6. Stay tuned!