More on the effect of Gmail Tabs on email marketers

At first blush, email marketers may be dreading the implementation of the new Gmail tabs as yet another challenge in the quest for subscriber engagement. But as a recent article from Practical eCommerce points out, there may be a real upside, as well. The article also points out that while only time will tell what the impact will be for eCommerce merchants, with proper planning, any negative impact can be promptly identified and addressed.  

Read the full article for details.