This blog post from Listrak Channel and Customer Marketing Manager Kate Lowry was co-authored with Emma Tzeng, Content Marketing Manager at Gigya. Gigya helps businesses acquire and know their customers by registering users across devices, consolidating data into a single customer view, and integrating into marketing applications.
The volume of email hitting subscribers’ inboxes is on the rise and is at its peak during the holiday season. Last year, nearly 30% of all US email volume occurred during the holiday season, which was an increase of nearly 13% over the previous year, and even more is predicted for this year.
No wonder consumers feel overwhelmed. In fact, 45% report email overload as a reason for not opening an email.
So how do you get your message across to the overwhelmed, indifferent masses? The answer lies in first party consumer data and email personalization.