Lately, especially with holiday planning in full swing, we’ve been hearing (and talking) a lot about nurturing your relationship with subscribers now in order to have them engaged with your brand as email volume rises. In going through my files of interesting emails, I found a few - several not from traditional retailers - that I thought were worth sharing.
Re-engagement campaigns are especially important now to ensure optimum deliverability during the holiday season. But saying the right thing to re-engage someone who may have fallen off the radar, so to speak, can be challenging.
This one from Chili’s has a clever subject line - Oops…we haven’t sent you any coupons lately. I thought it was interesting because Chili’s was taking the blame for our disconnect, even though I’m pretty sure they’ve sent me plenty of coupons in the past few months but I simply haven’t opened the emails. I also liked the enthusiastic “Let’s reconnect!” before they served up my incentive: