Survival Straps Gets Visit from Wounded Warrior Project Bike Tour
Listrak just had the honor of being at client Survival Straps when the Wounded Warrior Project bike tour made a stop. In the past year Survival Straps has donated $1M to this great organization that Listrak is also proud to support. So great to see!
Product Recommendations Done Right Available On Demand
Thanks to the hundreds of retailers who joined us yesterday for our webinar, Product Recommendations Done Right. We had the opportunity to share many great strategies for creating automated email campaigns that merchandise personalized products and to introduce some of the unique features of our about-to-be-launched Recommender personalization engine.
Catch it for the first time or refresh your memory by watching it on demand, and feel free to share it.
A little over two months ago Lane Bryant began sending emails in a slimmer format. They changed the overall width of their emails from 640 pixels to 480 pixels. This change is not limited to Lane Bryant either. This is a trend you’ll see with many other retailers. So what gives? It’s no secret that email opens on mobile devices is a big deal (currently about 50% are opened on a mobile device). This is another shift toward mobile friendly email design. Slimmer emails with larger text sizes and fewer navigation links are all practices that make email mobile friendly. This is not necessarily responsive design, it’s a “mobile first” mentality. I expect to see more retailers embracing this in the future.
Lane Bryant is also including mobile signup in the email footer. Engaging customers via SMS messaging is something that isn’t talked about much. If you have the capability it’s definitely something to consider. Customers that trust you with their phone number are typically your most loyal customers.
Google is rolling out a way for Gmail users to unsubscribe from marketing emails quickly and easily — by including an “unsubscribe” link right in the header information of an email. The link will only appear if the sender has included an unsubscribe mechanism - recipients won’t have to do anything to turn the feature on. This functionality has always existed at Gmail, however it was not always obvious to the user.
Putting the link in the header will do two things: provide users with easy access to unsubscribe; and reduce the number of recipients reporting legitimate marketing emails as spam when they can’t locate the unsubscribe options. According to Google, this is a common complaint from their users.
Google announced the interface change at the Messaging, Malware and Mobile Anti-Abuse Working Group (M3AAWG) conference in San Francisco last week. The Listrak Deliverability Team was in attendance during the event.
“One of the biggest problems with the Gmail spam filter is identifying unwanted mail or soft spam,” Google’s Vijay Eranti, head of anti-abuse at Gmail, said during the conference. “We want to empower users with an easy way to control what they want to receive.”
This is another step in Google’s attempt to keep their users happy without alienating email marketers. “We want our users to not have spam, and we also want you to reach the user,” said Elie Bursztein, head of Google’s anti-abuse research.
Internal testing at Listrak has shown that the new interface change has been rolled out and is working.
In addition to this change, Google announced they are creating a feedback loop. The new Gmail FBL is currently available to email service providers who are members of M3AAWG only. The new FBL is still in the pilot phase and is designed to only give ESPs feedback so that they can prevent abuse. The purpose of the feedback is not so that complainers can be removed from marketing lists and recipients will not be identified.
We’re hosting a webinar tomorrow, Feb. 26, at 1:00 ET where we’ll be discussing how retailers can use product recommendations in email campaigns to increase AOV and ROI. When done correctly, the recommended products will make each campaign and customer interaction more personal and impactful.
Do you start off on the right foot with new subscribers? A new subscriber is eager to engage with you as soon as she welcomes you into her inbox, and your early interactions with her will set the tone for what you both hope will be a long relationship.
A well-crafted series of welcome emails is crucial in meeting – and hopefully exceeding – her expectations.
When one of our account managers was recently asked by a brand manager at a well-known global cosmetics retailer for welcome email best practices, he gave some advice that might be helpful to you, too. Here are the highlights of his email:
We love when our clients are are recognized in the news and to share the good news with you.
Today, we’re happy to report that two of our clients made headlines - Lush Cosmetics for a landmark win in a trademark case against Amazon and Deb Shops for taking social integration to a whole new level.
Product recommendations are a powerful selling tool in emails and on your website. Learn how to use them effectively from Listrak CEO Ross Kramer in our upcoming webinar, “Product Recommendations Done Right,” on February 26.