Consumers Say Personalization Influences Retail Purchase Decisions
Listrak’s recent Harris Interactive survey is not the only one to prove the influence personalization has on consumers’ retail purchase decisions. A recent article from Marketing Charts cites our results as well as similar stats from an Infosys survey of 1000 consumers.
Listrak Releases Results of Harris Interactive Study
This week, the results of Listrak’s recent Harris Interactive Survey were shared by Internet Retailer, Multichannel Merchant, shop.org SmartBriefs, Retail CMO and other industry media outlets. Here is our press release announcing the survey results:
New Survey Reveals Online Shoppers Value and Are More Likely to Buy From Emails Featuring Personalized Products
Listrak, an innovator of omnichannel digital marketing solutions for retailers, recently released results of their survey questioning online shoppers about their attitude towards emails featuring personalized product recommendations. Results reveal that online shoppers clearly value emails featuring merchandise selected based on shopping habits and preferences; are willing to receive more emails if they make shopping easier for them; are willing to share information with retailers in order to receive more relevant emails; and are more likely to purchase items if emails feature products based on their shopping habits and preferences.
Internet Retailer releases exclusive report on Listrak's Harris Interactive survey about personalized emails
Personalization is undoubtedly a leading hot topic for 2014. In mid December, Listrak commissioned Harris Interactive to survey online shoppers about their attitudes towards personalized emails. The results are compelling for retailers, to say the least.
Reserve your seat at Listrak's Retail Email Marketing Bootcamp
Registration is open and seating is limited for our exclusive one-day Retail Email Marketing Bootcamp being held in Las Vegas one day before MarketingSherpa Email Summit 2014. Special discounts are offered for attending both events.
Reserve your spot now if you’d like to learn new strategies for engaging customers across multiple channels, including actionable tactics that you can implement immediately to drive sales and incremental ROI in 2014.