Here are two nice examples of social media promotion I’ve received in my inbox recently.
Barnes & Noble
I like the message in this email. Instead of the standard “follow us” it leads with “Don’t keep it to yourself!”. In other words they’re asking you to join the community and start interacting instead of just being a follower.
Abercrombie & Fitch
I haven’t seen many retailers promote Instagram but in this case A&F has created a photo contest via Instagram. It’s an interesting idea and it makes me wonder what kind of response they’ll get out of it. There is one thing that bothered me about it though. For the life of me I couldn’t figure out what the incentive is? I saw no mention of any prizes after clicking through. On the details page it does say “You are encouraged to follow the @Abercrombie Instagram account to see updates and announcements regarding the Challenge”. In my opinion I think they’d be better served giving people a clear incentive to participate up front.