You may have noticed that Android recently updated their OS, and this time, it has made a significant impact on the email inbox. As soon as our Professional Services Team discovered the problem, we began furiously working on a solution. Here’s the lowdown that was shared with our team internally, which includes some good news and some bad news:
The bad news first:
It seems that Android’s recent update may have replaced the native inbox core with the Gmail app core. As we know, the Gmail app is not responsive, so the Android native inbox is no longer responsive. Most likely, the media query and other css styles in the head that are used to style the mobile version of an email are being stripped out.
While we haven’t tested all phones with the new Android OS, and there isn’t much documentation about this issue yet, we think in general Android phones will just not be responsive…ever…like forever (or more likely, just for the next few months until they update again).
The good news:
The native inbox and Gmail app should be rendering emails correctly as a desktop view. And that’s as good as it gets. The native inbox will not automatically scale the email to fit the screen, however there is a setting for this - Settings > Display > Auto fit content. The Gmail app does this by default.
And by the way, iPhone still works fine :-)
We’ll be sharing more on responsive design in our April 16 webinar, Always On: Connecting with Mobile Shoppers. Registration is open.
Feedback from our recent full-day Retail Email Marketing Bootcamp at MarketingSherpa Email Summit has been overwhelmingly positive. Attendees walked away eager to implement the actionable strategies we presented to immediately begin optimizing their email marketing programs.
Now, we are taking that content and breaking each session into a webinar and presenting one a month beginning this month.
Registration is now open for the first three:
The one that (almost) got away: Remarketing trends to recoup revenue
Always On: Connecting with Mobile Shoppers
Thank You, Come Again: Lifecycle Marketing Like You Mean It.
We hope you’ll join us!
Thanks to the hundreds of retailers who joined us yesterday for our webinar, Product Recommendations Done Right. We had the opportunity to share many great strategies for creating automated email campaigns that merchandise personalized products and to introduce some of the unique features of our about-to-be-launched Recommender personalization engine.
Catch it for the first time or refresh your memory by watching it on demand, and feel free to share it.
A little over two months ago Lane Bryant began sending emails in a slimmer format. They changed the overall width of their emails from 640 pixels to 480 pixels. This change is not limited to Lane Bryant either. This is a trend you’ll see with many other retailers. So what gives? It’s no secret that email opens on mobile devices is a big deal (currently about 50% are opened on a mobile device). This is another shift toward mobile friendly email design. Slimmer emails with larger text sizes and fewer navigation links are all practices that make email mobile friendly. This is not necessarily responsive design, it’s a “mobile first” mentality. I expect to see more retailers embracing this in the future.
Lane Bryant is also including mobile signup in the email footer. Engaging customers via SMS messaging is something that isn’t talked about much. If you have the capability it’s definitely something to consider. Customers that trust you with their phone number are typically your most loyal customers.
Ross Kramer recently shared these tips in an article for Multichannel Merchant:
Feb 23, 2014 4:42 PM
Do you start off on the right foot with new subscribers? A new subscriber is eager to engage with you as soon as she welcomes you into her inbox, and your early interactions with her will set the tone for what you both hope will be a long relationship.
A well-crafted series of welcome emails is crucial in meeting – and hopefully exceeding – her expectations.
When one of our account managers was recently asked by a brand manager at a well-known global cosmetics retailer for welcome email best practices, he gave some advice that might be helpful to you, too. Here are the highlights of his email:
There are a number of questions to ask yourself when building out a welcome series to help determine the types of messages you should send.
First, why would new subscribers want to subscribe to your program? Are they expecting to receive discounts, product updates, how-to tips or perhaps access to special contests or giveaways?
What distinguishes you from your competitors? Do you offer free shipping, no hassle returns or the lowest prices? Or is it the superior quality of your products, your unmatched selection or an exceptional rewards program?
Now, think about what’s unique about your website. Is it your one-click reordering or wish list functionality? Maybe it’s your mobile site or convenient how-to resources.
Next you need to ask yourself what information you’d like to collect from your subscribers so you can deliver relevant, personalized experiences. It may be name, birthday, city and state, gender and/or products of interest.
Then, based on what you know about your particular shoppers, you must ask yourself if it would be best to collect all the information at signup or to build a progressive profile.
Finally, what social media sites do you use? Can new subscribers also find you on Facebook? Pinterest? Twitter? Instagram?
The answers to these questions will be instrumental in creating a successful welcome series. And while every retailer is unique, here’s a quick overview of a series of welcome emails that works for many clients:
Email 1: Welcome the new subscriber to your list, perhaps offer a special discount and remind her of the key benefits she’ll get for subscribing.
Email 2: Why shop with us? Focus on what makes you different like product quality or selection.
Email 3: Point out your website’s benefits, like simple navigation or an easy-to-use mobile version.
Email 4: Invite her to like you on Facebook, follow you on Twitter, etc.
Email 5: Encourage her to update her email preferences, so you can send her what she wants, when she wants it.
You may choose not to send all of these emails or you may want to combine some into fewer messages. There’s not a one-size-fits-all solution. What always works to optimize your welcome campaign, however, is A/B split testing and careful attention to campaign conversion rates over time, so you can continue to make tweaks as necessary.
Product recommendations are a powerful selling tool in emails and on your website. Learn how to use them effectively from Listrak CEO Ross Kramer in our upcoming webinar, “Product Recommendations Done Right,” on February 26.
Registration is open.
eMarketer is the latest to report on the results of our recent Harris Interactive survey on personalized product recommendations in emails.
Listrak’s recent Harris Interactive survey is not the only one to prove the influence personalization has on consumers’ retail purchase decisions. A recent article from Marketing Charts cites our results as well as similar stats from an Infosys survey of 1000 consumers.
This week, the results of Listrak’s recent Harris Interactive Survey were shared by Internet Retailer, Multichannel Merchant, shop.org SmartBriefs, Retail CMO and other industry media outlets. Here is our press release announcing the survey results:
New Survey Reveals Online Shoppers Value and Are More Likely to Buy From Emails Featuring Personalized Products
Listrak, an innovator of omnichannel digital marketing solutions for retailers, recently released results of their survey questioning online shoppers about their attitude towards emails featuring personalized product recommendations. Results reveal that online shoppers clearly value emails featuring merchandise selected based on shopping habits and preferences; are willing to receive more emails if they make shopping easier for them; are willing to share information with retailers in order to receive more relevant emails; and are more likely to purchase items if emails feature products based on their shopping habits and preferences.
The results are from a Listrak-sponsored Harris Interactive survey conducted online from December 11-13, 2013, of more than 2,000 U.S. men and women age 18+, 84% of whom shop online regularly (more than twice a month) and who have signed up to receive promotional emails from a retailer.
84% of online shoppers who’ve signed up to receive promotional emails reported that they find it helpful if products featured in emails were relevant based on their shopping habits and preferences. In fact, 69% reported that they are willing to share personal preferences with retailers in order to receive emails more relevant to them.
More than one quarter (27%) reported that they were extremely or very willing to receive additional promotional emails each week from select retailers if they were personalized based on past shopping habits, with more than eight in 10 (82%) at least somewhat willing to do so.
Why would shoppers want to receive more promotional emails than are already landing in their inboxes each day? The study reveals that online shoppers find emails that present them with recommended products personalized to their unique preferences and past purchases helpful. In fact, a full 90% of online shoppers who’ve signed up to receive promotional emails reported that they find it helpful to be alerted when products they frequently buy go on sale, and 72% revealed that they are willing to receive more emails if they make shopping easier for them, such as weekly sales, top sellers and new products.
Perhaps the most encouraging news of all for retailers rolling out their 2014 email marketing strategies is that more than three quarters (77%) of the online shoppers who’ve signed up to receive promotional emails reported that they are more likely to purchase items online or in store if emails feature products based on their shopping habits and preferences. In fact, one quarter (25%) reported that they were extremely or very likely, while 82% were at least somewhat likely, to purchase more items online or in store if they were to receive email featuring recommended products based on personal preferences and/or shopping habits.
Listrak CEO Ross Kramer comments, “Online retailers should find the results of this study thrilling. It not only definitively shows the effectiveness of email in driving conversions, but also that online shoppers find personalized recommendations helpful enough to make them more likely to purchase more – so much so that they are willing to share preferences with retailers and receive more emails from them if the merchandise featured is customized to their shopping behaviors and past purchases and helps them in their shopping journey.”
This survey was conducted online within the United States by Harris Interactive on behalf of Listrak from December 11-13, 2013 among 2,019 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Donna Fulmer at email@example.com.
Listrak is an omnichannel digital marketing solutions provider that works with retailers to drive revenue growth, profitability and increase the lifetime value of customers. Founded in 1999, the company’s solution suite boasts analytics technology that enhances campaign performance, shopping cart abandonment solutions that help recoup lost revenue, post purchase solutions to increase lifetime value, seamless integration across multiple platforms, as well as email, mobile, social and more. Listrak has more than a decade of digital marketing experience and works with leading U.S. online retailers, including Deb Shops, Waterford, Swell, Speigel, The Grommet and La-Z-boy. For more information, visit http://www.listrak.com.