Today, Multichannel Merchant published an article penned by Listrak CEO Ross Kramer that explores a few of the many uses for browse data.The opportunities he outlines include:
- Triggered remarketing campaigns
- Marketing emails
- Back in stock alerts
- List segmentation
You can read the article here and find out even more details in Listrak’s latest whitepaper, Bringing Browsers Back: How to use Browse Data to Create Personalized Recommendations.
Have you signed up for the next in our series of holiday webinars? There’s still time!
On September 23, join Listrak and our special guest, Sucharita Mulpuru of Forrester Research, for the webinar Season’s Best - Proven Email Strategies to Ensure a Profitable Holiday Season.
In 2013, 16% of all holiday eCommerce sales were generated through the email channel, and that number is trending upwards. In this hour-long presentation, Sucharita, Forrester VP, Principal Analyst, will provide an overview of the current state and importance of email marketing as we enter the holiday season. Following, Listrak will present an overview of the best of the best ideas for maximizing holiday email strategies, including:
- data-driven personaliziation
Travis Buck, Creative Director
Recently I received this clever email from Ann Taylor. It’s a simple short sale promotion but the design and use of animation really made it stand out. The design is very simple but the idea of an input field really enticed me to click, almost expecting that I’ll be able to type something and click “GO”. That’s the simple beauty of it. There’s no need for a “shop now” call to action.
Another creative email I received was this re-engagement message from Urban Outfitters. The text message theme is very clever and the overall design fits right in with their usual off the wall style. I like how the two calls to action are integrated into the text conversation. One of them is actually an unsubscribe link. It may seem counter-intuitive to reduce your list size. However, sending emails to subscribers that want to receive your emails will produce higher click-through rates and increase your ROI.
This blog post from Listrak Channel and Customer Marketing Manager Kate Lowry was co-authored with Emma Tzeng, Content Marketing Manager at Gigya. Gigya helps businesses acquire and know their customers by registering users across devices, consolidating data into a single customer view, and integrating into marketing applications.
The volume of email hitting subscribers’ inboxes is on the rise and is at its peak during the holiday season. Last year, nearly 30% of all US email volume occurred during the holiday season, which was an increase of nearly 13% over the previous year, and even more is predicted for this year.
No wonder consumers feel overwhelmed. In fact, 45% report email overload as a reason for not opening an email.
So how do you get your message across to the overwhelmed, indifferent masses? The answer lies in first party consumer data and email personalization.
By Jerica Reddig, Listrak Marketing Intern
Today we present this season’s last blog post from Marketing Intern Extraordinaire Jerica. We have enjoyed her lending us her fresh perspective on the consumer’s take on what’s in her inbox and hope you have, too! Join us in wishing her the best for this coming school year. We hope to see her back in our offices - and on our blog - again soon!
“Above the fold” is a phrase that originated in the newspaper industry and refers to the space that is above the crease in a newspaper. The principle - to put all important content “above the fold” because that’s what consumers will scan to see if it’s worth buying - has been used for years. Yet with social media, like Facebook, Twitter and Pinterest, users are forced to scroll down for more content, which means it’s okay – and sometimes preferable – to send scrolling emails. Well, as long as you follow these four guidelines:
By Jerica Reddig, Listrak Marketing Intern
Laughter is the best medicine, and an effective way to stand out in the inbox as well. Humorous emails are relatable and compelling to read. What makes them so effective is that humor can shock, refresh and even brighten your reader’s day. In essence, your company becomes humanized in your subscriber’s eyes.
Okay, okay, you get it. Humor + Emails = Lots of Clicks. But how do you actually incorporate comedy into your messages? Here are 4 ways to do it:
Subject lines are the first impression your subscribers have of you. Catching your reader’s eye will drive that open rate higher which will ultimately boost overall engagement. The examples below do a great job of not only grabbing the reader’s attention but also tying into what the actual content of the email itself is.
In our latest Holiday 2014 post, Jerica, Listrak intern extraordinaire, reports on effective ways to turn out of stock situations around this holiday season:
Being out of an item isn’t just embarrassing, but can be damaging to your company’s reputation and result in loss of potential sales. This is especially true, and more likely to occur, during the holiday season. However, there are clever ways you can turn this potentially damaging situation into a great experience:
Back in Stock Alerts
So, just how much email is okay to send? It’s a question on many retailers’ minds, especially as we enter the holiday season.
Recently, Elyse Dupre of Direct Marketing News interviewed Listrak CEO Ross Kramer and Listrak client, Alex Cresswell, of Lisa Leonard Designs, on the topic for an article that appears in the August issue.
In short, Ross and Alex suggest that it’s okay to send more if …
- your target customers are in market
- you’ve segmented your list
- it’s Black Friday or Cyber Monday
- you’re leveraging scarcity
…and you shouldn’t send more if…
- your customers are making big-ticket purchases
- your customers aren’t receiving your emails
Read the article to find out more.
Recently, I received an interesting email from J.Crew. It’s in some ways unconventional and goes against one common best practice. Best practice would tell you the call-to-action should be “above the fold”. “The fold”, however, is an antiquated term and hard to define in today’s email universe. You can basically translate this to saying that the call-to-action should be visible without scrolling. This is a bit tricky considering the various monitor resolutions, tablets, and smart phones people view their email on. As a designer, this can be frustrating because if you truly stick to this best practice it can cause some limitations in your design. What I like about this email is the fact that it doesn’t follow best practice. There’s no clear call-to-action initially — you have to scroll down to see it. What this email did was make me curious. Not only did curiosity make me scroll down, it made me click to “find out why”. Now, I’m not saying throw caution to the wind and ignore best practices. They’ve been established for a reason. What I am saying is its ok to shake things up and break the rules now and then.
'Tis the season of finals for students of all ages who are wrapping up the school year (or even their school careers). With that in mind, we wondered what would happen if retail marketers were to be given a final featuring a single question - Can you list 10 tips for a successful email marketing program?
Following is what we would consider an A+ list, along with some explanation: