You may have noticed that Android recently updated their OS, and this time, it has made a significant impact on the email inbox. As soon as our Professional Services Team discovered the problem, we began furiously working on a solution. Here’s the lowdown that was shared with our team internally, which includes some good news and some bad news:
The bad news first:
It seems that Android’s recent update may have replaced the native inbox core with the Gmail app core. As we know, the Gmail app is not responsive, so the Android native inbox is no longer responsive. Most likely, the media query and other css styles in the head that are used to style the mobile version of an email are being stripped out.
While we haven’t tested all phones with the new Android OS, and there isn’t much documentation about this issue yet, we think in general Android phones will just not be responsive…ever…like forever (or more likely, just for the next few months until they update again).
The good news:
The native inbox and Gmail app should be rendering emails correctly as a desktop view. And that’s as good as it gets. The native inbox will not automatically scale the email to fit the screen, however there is a setting for this - Settings > Display > Auto fit content. The Gmail app does this by default.
And by the way, iPhone still works fine :-)
We’ll be sharing more on responsive design in our April 16 webinar, Always On: Connecting with Mobile Shoppers. Registration is open.
The digital edition of the latest issue of DMNews was just released, and Listrak is featured in two articles.
Chief Privacy Officer James Koons shares his expertise in the cover story The Data Protection Paradox.
And CEO Ross Kramer and client Noah Waterhouse of Stio share their insights in the article How Email Wins Customers.
Check out both articles and be sure to keep up-to-date on all Listrak news on the News and Events page of our new website.
Feedback from our recent full-day Retail Email Marketing Bootcamp at MarketingSherpa Email Summit has been overwhelmingly positive. Attendees walked away eager to implement the actionable strategies we presented to immediately begin optimizing their email marketing programs.
Now, we are taking that content and breaking each session into a webinar and presenting one a month beginning this month.
Registration is now open for the first three:
The one that (almost) got away: Remarketing trends to recoup revenue
Always On: Connecting with Mobile Shoppers
Thank You, Come Again: Lifecycle Marketing Like You Mean It.
We hope you’ll join us!
Listrak just had the honor of being at client Survival Straps when the Wounded Warrior Project bike tour made a stop. In the past year Survival Straps has donated $1M to this great organization that Listrak is also proud to support. So great to see!
Next week, you’ll find Listrak in San Antonio for eTail West 2014. Stop by and see us at booth #109. We’d love to chat with you!
In the coming months you’ll also find us at the Demandware XChange Conference in Miami, Fashion Digital Los Angeles and the Magento Imagine eCommerce Worldwide Conference in Las Vegas.
All the details on where we’ll be and presentations we’ll be giving may be found on the news and events page of our new website. Visit often to get the most up-to-date information.
Thanks to the hundreds of retailers who joined us yesterday for our webinar, Product Recommendations Done Right. We had the opportunity to share many great strategies for creating automated email campaigns that merchandise personalized products and to introduce some of the unique features of our about-to-be-launched Recommender personalization engine.
Catch it for the first time or refresh your memory by watching it on demand, and feel free to share it.
A little over two months ago Lane Bryant began sending emails in a slimmer format. They changed the overall width of their emails from 640 pixels to 480 pixels. This change is not limited to Lane Bryant either. This is a trend you’ll see with many other retailers. So what gives? It’s no secret that email opens on mobile devices is a big deal (currently about 50% are opened on a mobile device). This is another shift toward mobile friendly email design. Slimmer emails with larger text sizes and fewer navigation links are all practices that make email mobile friendly. This is not necessarily responsive design, it’s a “mobile first” mentality. I expect to see more retailers embracing this in the future.
Lane Bryant is also including mobile signup in the email footer. Engaging customers via SMS messaging is something that isn’t talked about much. If you have the capability it’s definitely something to consider. Customers that trust you with their phone number are typically your most loyal customers.
We’re hosting a webinar tomorrow, Feb. 26, at 1:00 ET where we’ll be discussing how retailers can use product recommendations in email campaigns to increase AOV and ROI. When done correctly, the recommended products will make each campaign and customer interaction more personal and impactful.
There are over 600 retailers already signed up to attend, and space is limited so sign up before all of the spots are taken!
Ross Kramer recently shared these tips in an article for Multichannel Merchant:
Feb 23, 2014 4:42 PM
Do you start off on the right foot with new subscribers? A new subscriber is eager to engage with you as soon as she welcomes you into her inbox, and your early interactions with her will set the tone for what you both hope will be a long relationship.
A well-crafted series of welcome emails is crucial in meeting – and hopefully exceeding – her expectations.
When one of our account managers was recently asked by a brand manager at a well-known global cosmetics retailer for welcome email best practices, he gave some advice that might be helpful to you, too. Here are the highlights of his email:
There are a number of questions to ask yourself when building out a welcome series to help determine the types of messages you should send.
First, why would new subscribers want to subscribe to your program? Are they expecting to receive discounts, product updates, how-to tips or perhaps access to special contests or giveaways?
What distinguishes you from your competitors? Do you offer free shipping, no hassle returns or the lowest prices? Or is it the superior quality of your products, your unmatched selection or an exceptional rewards program?
Now, think about what’s unique about your website. Is it your one-click reordering or wish list functionality? Maybe it’s your mobile site or convenient how-to resources.
Next you need to ask yourself what information you’d like to collect from your subscribers so you can deliver relevant, personalized experiences. It may be name, birthday, city and state, gender and/or products of interest.
Then, based on what you know about your particular shoppers, you must ask yourself if it would be best to collect all the information at signup or to build a progressive profile.
Finally, what social media sites do you use? Can new subscribers also find you on Facebook? Pinterest? Twitter? Instagram?
The answers to these questions will be instrumental in creating a successful welcome series. And while every retailer is unique, here’s a quick overview of a series of welcome emails that works for many clients:
Email 1: Welcome the new subscriber to your list, perhaps offer a special discount and remind her of the key benefits she’ll get for subscribing.
Email 2: Why shop with us? Focus on what makes you different like product quality or selection.
Email 3: Point out your website’s benefits, like simple navigation or an easy-to-use mobile version.
Email 4: Invite her to like you on Facebook, follow you on Twitter, etc.
Email 5: Encourage her to update her email preferences, so you can send her what she wants, when she wants it.
You may choose not to send all of these emails or you may want to combine some into fewer messages. There’s not a one-size-fits-all solution. What always works to optimize your welcome campaign, however, is A/B split testing and careful attention to campaign conversion rates over time, so you can continue to make tweaks as necessary.