Press Release: Listrak Joins ESPC Board

October, 2014 – It was recently announced that Listrak, an innovator of omnichannel digital marketing solutions for retailers, has joined the Board of Directors of the Email Sender & Provider Coalition (ESPC). James Koons, Listrak’s Chief Privacy Officer, will represent Listrak on the Board of the organization whose mission is to protect email as a viable and essential communications tool by educating members on best practices, law and industry developments to fight SPAM. 

ESPC’s membership comprises many of the largest and most innovative technology providers in the email industry, including Email Service Providers (ESPs), Mail Transfer Agents, application and solution developers and deliverability solutions providers. Other companies currently represented on the ESPC Board of Directors include Act-On-Software, Acxiom|Digital Impact, Constant Contact, eBay Enterprises, Oracle and Return Path.

Koons Comments, “The mission of the ESPC is one which we stand behind fully.  Since its inception in 2002, the ESPC has been the leading organization representing email providers, senders and digital marketers.  It is an honor for us to join the leaderhip of the ESPC and stand alongside other industry leaders. We look forward to further participation in the coalition’s initiatives that foster innovation, industry growth and consumer trust.”

As Listrak Chief Privacy Officer, Koons is responsible for the oversight of privacy and compliance, deliverability and customer service for Listrak. He oversees a team of industry experts dedicated exclusively to getting Listrak customer emails into inboxes by maintaining working relationships with ISPs and mailbox providers, as well as working closely with partners and clients to implement industry best practices and effective sending strategies and developing remediation solutions to address deliverability issues. In addition to his ESPC Board membership, Koons is on the board of the Online Trust Alliance and an active member of the Messaging Anti-Abuse Working Group (M3AAWG) and the International Association of Privacy Professionals (IAPP) and has earned the CIPP/US (Certified Information Privacy Professional/United States) credential by IAPP.

 About ESPC

Formed in 2002, the Email Sender and Provider Coalition is a cooperative group of industry leaders working to create solutions to the continued proliferation of spam and the emerging problem of deliverability. Our membership provides volume mail delivery services to an estimated 250,000 clients - representing the full breadth of the U.S. marketplace. 

The ESPC is currently working on solutions to spam and deliverability concerns through a combination of legislative advocacy, technological development, and industry standards.

About Listrak

Listrak is an omnichannel digital marketing solutions provider that works with retailers to drive revenue growth, profitability and increase the lifetime value of customers. Founded in 1999, the company’s solution suite boasts analytics technology that enhances campaign performance, shopping cart abandonment solutions that help recoup lost revenue, post purchase solutions to increase lifetime value, seamless integration across multiple platforms, as well as email, mobile, social and more. Listrak has more than a decade of digital marketing experience and works with leading U.S. online retailers, including Deb Shops, Waterford, Swell, The Grommet and La-Z-boy. For more information, visit

We’re proud to share the post below from Gorilla Group’s blog: 


Featured Partner: Listrak

Each month, Gorilla is showcasing a solutions partner making waves in the ecommerce ecosystem. A partnership with Gorilla means that we believe in the value their service provides to our clients strongly enough to stake our reputation and our own client relationships on them. Our network of strategic partnerships is comprised of industry leaders; veterans and newcomers alike, committed to delivering high quality, cutting-edge ecommerce solutions.

This month’s Featured Partner, Listrak, enhances omnichannel marketing for high volume ecommerce retailers and enterprise-level businesses through targeted solutions. Listrak helps top retailers drive revenue, acquire new customers, and build lasting relationships with timely, relevant and personalized campaigns across multiple touch points, including email, mobile, social, web and stores.

40% of consumers say they purchase more from retailers that deliver a personalized cross-channel shopping experience, and the data shows that using personalized recommendations can help to increase cross-sell revenue by 70%. Listrak’s commitment to driving that personal shopping experience, enhancing ecommerce demand and increasing conversions complements Gorilla’s consulting and implementation experience and makes the digital marketing solution provider a natural fit for Partner of the Month.

Listrak’s retail-specific digital marketing automation platform provides a 360-degree data view of shopping insights and connects on-site behavioral events with triggered emails featuring personalized product recommendations, as well as onsite recommendations. In addition to their digital marketing services, Listrak offers clients personal consulting and account management services.

For more information about Listrak’s email and marketing services,

Ross Kramer takes a look at what the Internet Retailer Top 1000 are sending

As an Internet Retailer data partner, we track and share statistics on the email marketing trends of the retailers who make the Internet Retailer Top 500 Guide and Second 500 Guide. 

Lately CEO Ross Kramer has been taking a close look at what those leading retailers are doing as we enter the holiday season, and recently reported his insights for Internet Retailer

Fashion Digital New York 2014

Listrak will be at the intersection of commerce and couture once again this fall when we attend Fashion Digital New York on October 20 and 21. 

On Day 2, Listrak CEO Ross Kramer will moderate a panel of leading retail experts, including Deb Shops, Bauble Bar, Nine West and Sole Society, as they discuss strategies for customer acquisition and retention. 

Register today.

Client AddThis Shares Deliverability Success Story

The following blog post originally appeared on September 29 and comes to us from Listrak client AddThis. Stay tuned for more! 

How We Increased Our Email Deliverability from 50% to 99%


Email is an essential part of how we, at AddThis, communicate value to our community. One of the most difficult challenges we were facing was that over half of our emails were not being delivered to our subscribers. Among many things we did, one of the most important steps we took was cleaning our list—a practice you should consider doing regularly.

Cleaning Our List is a Must

I knew list hygiene was important, but I didn’t know how important. In one sense, repeatedly sending emails to invalid addresses or (even worse) spamtraps can hurt your IP’s reputation, which can lead to a worsened reputation and deliverability lowering. In the end, your emails may not be reaching as many inboxes as you wish.

Deliverability is a big game, especially as your email list grows. The bigger your list gets, the more you have to pay attention to these details to keep your deliverability high. Not all the emails you send will necessarily arrive in the individual’s inbox.

Over a year ago, we had an approximate 50% deliverability rate—yep, that means about half of our emails weren’t making it to the inbox. And that sucked. What’s worse is if you’re using a third party (which most people do), you’re paying for the emails sent—not the ones being delivered. I’ll let you do the math on that one.

So I can’t stress enough how important it is to keep your list nice and tidy. To start, we hired an independent company to clean up our list, ridding it of any obvious invalid addresses and hard bounces, without having to experiment under our own IP.

We also knew that doing this every so often would be a nightmare, and not cost-effective, so it was important to have an email service provider that has the ability to keep lists clean as a basic feature for all customers. This means it automatically unsubscribes hard bounces, soft bounces (after a set amount of time), and those who manually unsubscribe from the list.

We’re not in the perfect state yet; we’re still learning how to best maximize our campaign sends and messaging. But as we learn interesting nuggets, we’ll be sharing them with you to help you in your own campaigns.

Are there any other tips you’ve learned in your own email campaigns?

Key Takeways: OTA Academy’s 2014 Email Unsubscribe Best Practices and Audit Webinar


Today the Online Trust Alliance Academy presented 2014 Email Unsubscribe Best Practices and Audit. During the hour-long webinar, OTA Exeuctive Director Craig Spiezle was joined by Listrak Chief Privacy Officer James Koons and Innovyx CEO Derek Harding to talk about unsubscribe best practices beyond CAN SPAM and CASL compliance, as well as the results of OTA’s audit of the unsubscribe practices of leading eCommerce merchants. 

Below is some of the information that was shared: 

Read more

Halloween hitting my inbox

Donna Fulmer

Last week it was reported that retailers will begin promoting the holidays even earlier this year, and judging by my inbox, that includes Halloween, too. It’s not even October, and this is what I’ve begun to see: 

On 9/19, with the (Halloween-less) subject line Smart HDTVs from $368 and more super savings,Walmart sneaked in its first mention by featuring this at the very bottom of the email below.



One week later, on 9/26, Halloween made its way to the top of the email (with the same creative as above) and into the subject line Get spooky with it - from $2.50!


Also on 9/26, Pick Your Plum sent this creative email with the subject line Get Your Spooky On! 


And on the same day, this one, with the more curious subject line Bone Up - 69% off!




Then on 9/28, I received this from Listrak client Naturopathica with the simple subject line Treat Yourself. To be honest, I’m not 100% sure that it’s a reference to Halloween, but I would not be surprised, as it is in line with the understated, elegant style that is this merchant’s trademark. 


On the same day, I was a bit surprised to receive this from ideel with the unbelievably long subject line Holiday Preview, Cosabella Up to 70% Off, Kenneth Cole, Dresses Under $30, Structed Shoes & Accessories, Chelsea Crew, Jack Spade Tory Burch, and more

It seems that ideel, which previously dropped the “i” from the end of its name, may have decided to drop Halloween this year, too … 


What are you seeing that’s interesting in your inbox? 

Press Release: Listrak Becomes Magento Gold Technology Partner

September, 2014 - Listrak, an innovator of omnichannel digital marketing solutions for retailers, was recently named a Magento Gold Technology Partner. Magento, an eBay Enterprise company, serves more than 240,000 merchants worldwide and is the leading ecommerce platform for fast growing retailers in the Internet Retailer 500.  Magento also powers 26 percent of all ecommerce sites in the Alexa one million sites list; more than any other e-commerce platform.  

Listrak has partnered with Magento since the company’s inception in 2008 and has built a reputation for having a solid and easy integration with the Magento platform. Prior to become a Gold Technology Partner in July, Listrak had been a Magento Silver Technology Partner for three years.

Read more

We’re making our way up the list!

We’d like to share the great news that Listrak was recently named #4 on the Central Penn Business Journal list of Top 50 Fastest Growing Companies in the Region. It is our fourth time on the list and first time being in the top five. Previously we held spots 47, 40 and 39.

It’s quite an achievement and a testament to the hard work and dedication of each member of our Listrak family!   

Take a look at the entire list.