Listrak,along with Lyons Consulting Group, will be presenting the webinar, “Early planning is key to holiday online success,” to help online retailers   get a winning head start this holiday season. Register now.  

Donna Fulmer

When it comes to email subscriber lists, bigger is not necessarily better. While it may seem logical to think that the more addresses you have to email to, the better your results will be, that’s simply not the way it works. 

One of the keys to successful email marketing is having a list of engaged subscribers who are actually interested in your brand, want to receive and open your emails and, ultimately, purchase your products. Listrak has just released a whitepaper, “eCommerce Customer Acquisition: Tips for Acquiring Subscribers Who Will Become Loyal Customers,” that not only outlines recommended tactics for acquiring ideal subscribers, but also best practices for implementing them. 

You can download it here. Read it and let me know what you think!

This Thursday Listrak, along with Demac Media, Canada Post and Peer 1 Hosting, will present “Preparation is Everything - Best Practices, Tips and Tricks” in Toronto. During this Magento eCommerce Forum, Demac Media CEO Matthew Bertulli will highlight case studies from some of Canada’s top eCommerce merchants. 

There’s still time to register.

Congratulations to client Marvin Toller of Galls.com on being selected to speak at IRCE 2013 with Dianne Binford of Insight Outcomes. What an honor! Looking forward to attending the session.