Yesterday, Listrak CEO Ross Kramer teamed up with Michael Harvey, COO of Corra, to present the webinar Holiday Preparation: Monthly Milestones to Prepare Your Company. During the hour-long presentation, Ross and Michael took a look back at Holiday 2013 and shared tips on what retailers should be doing now and throughout the summer and fall months to prepare both their email marketing programs and websites for a successful holiday season.
Below are a few key takeaways. The presentation in its entirety is also available on demand.
July 15, 2014 - Listrak has expanded the capabilities of its single, integrated digital marketing platform to include email remarketing campaigns based on browse and abandonment data. The integrated platform allows retailers to do email, remarketing and personalization based on 360-degree shopper insights from a single login.
In addition to allowing retailers to use shoppers’ browse and abandonment data to inform personalized product recommendations onsite and in email, using Listrak’s Product Recommender solution they can now also automatically trigger targeted remarketing messages based on that data.
Listak’s Browse & Abandon is a behaviorally-based remarketing solution that allows retailers to capture active visitors and nurture them back to a website to take action. The solution uses shoppers’ browse data to create personalized messages featuring products that have been viewed or related products based on “viewed this, viewed that” or “viewed this, purchased that” algorithms. In addition, Listrak Recommender allows marketers to control creative design and use custom fonts, rather than having to work within the standard HTML box.
Listrak CEO Ross Kramer comments, “This new offering gives retailers yet another way to communicate with subscribers in a highly personalized and timely way to boost incremental revenue. Browse & Abandon campaigns are a powerful complement to our shopping cart abandonment solution that allows retailers to optimize the website visits of every subscriber.”
Kramer notes that many retailers benefit from an automated three message series that is timely and relevant and that establishes a friendly, service-oriented tone.
Check out our website to learn more about what you can do with our Product Recommender.
Retailers, the holidays are upon us. Soon your stores and warehouses will be well stocked with the hotttest holiday gifts. And while your goal is to sell off as much of the inventory as possible before having to discount the items in January, you also don’t want to run out of your most popular items too soon, forcing your customers to shop elsewhere.
Marketers face a real dilemma regarding out of stock items. Should you keep them on your site and continue to promote them even though they are unavailable to ship, or do you remove them altogether? Either way, you lose the sale.
Listrak’s newest solution solves this problem. The automated Back in Stock Alerts solution lets your customers sign up for notifications when items are restocked, boosting your email acquisition and giving you the opportunity to reach out to them with additional offers and eliminating the need for them to purchase the item elsewhere. Then, when the item is available, customers receive an automated message directing them to complete the purchase.
There is even a useful dashboard that helps inform demand planning with reports that help to identify the products your customers currently want.
- Most wanted categories
- Most wanted brands
- Most requested products
- Top sellers out of stock
There’s still plenty of time to implement this solution in time for the holiday rush. Want to see how it works? Visit www.listrak.com/savethesale or contact us today.
We will kick off a series of holiday webinars a week from today when Listrak and Corra team up to present Holiday Preparation: Monthly Milestones to Prepare Your Company. Join us to get a comprehensive planning guide to get you through the holiday season, including insights from last year’s season. Register today!
Our friends at DMNews just released the 2014 Essential Guide to Omnichannel Marketing. Listrak CEO Ross Kramer was interviewed for the article Optimizing the Marketing Channel Mix, in which he advises marketers to test email frequency. Read the details and advice from other experts here. In the article Measuring Marketing Across Channels, DMNews speaks with Listrak client David Cost of Deb Shops, who discusses the challenges of attribution. Read about how he’s facing the challenge here.
Tomorrow is July 1, and today Chief Privacy Officer James Koons offers his final post in the Countdown to CASL series:
As the countdown enters its last hours, a peaceful calm spreads across the offices of the Listrak Privacy & Compliance Team. The last few months leading up to the enforcement date of Canada’s new anti-SPAM legislation have been filled with calls, webinars, events and meetings.
Now, it’s time to move education to ongoing compliance, and I think a great way to close out this series would be with a small collection of tips on how to maintain compliance. We’ve all seen the tips and suggestions on how to become compliant with CASL, but how do we maintain that? Here are 5 easy ways: