eCommerce email marketing trends, tips, insights and best practices from the experts at Listrak.
Some great marketing lessons in this article.
I am in favor of #5 Create Experiences - most consumers and marketers can relate to this. Creating an experience evokes emotion and makes you want to love the product that much more.
#10 Use Pictures, Not Words is the other one that stands out - in a world where every product is trying to compete for your attention, trying something unique is a chance that may be worth taking if done well.
Yesterday’s news from Yahoo confirms what’s been percolating for some time. While it should not be a concern for email marketers who follow deliverability best practices, it does serve as reminder of the importance of keeping lists clean. You can read the news here.
For a refresher on deliverability, download the Listrak whitepaper, “Don’t Be Left Out of the Inbox: Email Deliverability Tips for Every Stage of the Customer Lifecycle.”
Whether you’re on the east or west coast, you still have time to sign up for a Listrak-sponsored Magneto eCommerce Forum taking place next week.
Tuesday, June 18, we’ll be joined by Eyemagine, Avalara, Zerolag and Kiosked for a forum at hip Metro 37 in LA. You can register here.
Then, on Thursday, June 20, you’re invited to join us at the Norwood Club in New York City, for a forum co-sponsored with Pod 1. You can register here.
Both events will allow you the opportunity to ask questions about your site and discuss eCommerce best practices. Hope to see you!
Another of the many highlights of IRCE 2013 was the opportunity for Ross to sit down and chat with Tim Parry of Mutichannel Merchant. Take a look at what he had to say about current industry trends.
The video was just released along with an article written by Ross for Multichannel Merchant, “5 Ways to Acquire and Keep the Right Subscribers.”
See it all here.
The role of the CMO continues to change, due in large part, of course, to the expanding ways in which they can reach customers and the information they can glean from them. Some interesting insight from CMOs is revealed in this new survey shared by MarketingProfs.
There’s still time to sign up for this Wednesday’s Listrak/Lyons Consulting Group webinar on planning for online holiday success. Signing up today is the first step in launching a winning strategy for 2013.
We had a great time in Chicago last week at IRCE 2013! With 9500 attendees and 600 exhibitors it was the largest eCommerce conference ever, and it was fun!
In case you missed it, here are some of the highlights:
We made the Online Trust Alliance’s Honor Roll due to our commitment to deliverability best practices. We are one of the only email service providers to make the honor roll - read more here.
We hosted an incredibly fun and exciting event on the Evening Star tour boat, one of Shoreline’s premier vessels. We celebrated with over 100 VIP guests - it was a beautiful evening on the Chicago River and Lake Michigan.
As industry leaders, we shared our knowledge with several in-booth sessions on topics ranging from post purchase best practices to turn one time buyers into long-term and loyal customers to giving advice on how to re-engage inactive subscribers. We had over 140 guests attend these sessions!
We also had one of the best giveaways at the show - our Monster Sales Jams vinyl record! If you didn’t get one, contact us and we’ll send you one. You can also listen online here.
Any questions on our sessions or eCommerce email marketing solutions? Let me know!
Listrak is sponsoring yet another Magento eCommerce Forum, this time partnering with Pod1 and Rackspace for a New York City event. The forum will take place Thursday, June 20, and registration is open!
Client GiftTree has been named as a recipient of TopConsumerReviews.com’s Top 5-Star Rating. We love to report great news from our clients. Way to go, GiftTree! Keep up the great work.
Check out the details here.
Yesterday at IRCE 2013, Listrak was honored to be named to the Online Trust Alliance Honor Roll, demonstrating our proven commitment to data privacy. Read about how we qualified for this important recognition here.
