Facebook Releases a Powerful Tool for Advertisers
Here’s How it Works
After logging into your Facebook Ads Manager, select any active Campaign. In the Campaign Preview window, you will see a new feature with a “Create Rule” call to action.
Why is This Important?
If there is one thing that cross-channel marketers agree on, it’s that we don’t have enough hours in the day to optimize every tactic. However, by taking a few minutes to leverage new functionality like this, we rest assured that we’ll know as soon as our campaigns’ performance begins to drop off or improve. At that point, we can make timely, informed decisions on how to modify our campaigns to reach our goals.