Valentine’s Day Strategy Showcase
You love them in November and December…why not in February? Gift guides, which I also highlighted in a previous post, can reduce the friction (and indecision) that might be paralyzing some of your shoppers over this special holiday. Yes gentleman, I’m looking at you.
Social proof makes the difference between a cart abandoned and a purchase completed. Amazon has clearly proven that. For Valentine’s Day, Ashley Stewart tries to drive some informal buzz by pushing their holiday hashtag, “#xoxoASHLEY”.