Preparing for Google's Mobile Pop-ups ChangeGoogle recently announced changes to its Mobile Search Engine Ranking Policy that are scheduled to take effect on January 10, 2017. The changes require that websites eliminate the obstruction of content on mobile devices by modals/pop-ups, or face possible demotion in Google search rankings.
What does this mean for you?
If you’re currently doing on-site acquisition via a pop-up or modal that looks like either of these two, it will no longer be Google-compliant starting January 10, 2017, and Google will begin to penalizing your mobile search ranking.
So what can you do?
Whether or not retailers like it, the change is coming. Listrak clients have access to compliant layouts that can be implemented with no IT or development resources. If you're not a Listrak client, you can either proactively take steps to abide by the new rules, OR, if you love your current pop-up, keep it and closely monitor search rankings and traffic after the algorithm is released. Impacts may not be immediate, so you will need to watch performance over time.