Email Design: Are You Ready to Begin Composing Your Holiday Email Templates?

Wednesday, September 14, 2016 Listrak 0 Comments

By Donna Fulmer, Listrak market research and communications manager

With just a little more than 10 weeks left in the countdown to Cyber Monday, and consumers holiday shopping earlier each year, it’s clearly time to begin thinking about your holiday messages.   


In fact, we’ve already begun seeing a few holiday-themed emails hit our inboxes, so it’s time to start creating them.


Before jumping straight to Christmas, however, retailers must remember that it’s a holiday season, or rather, a season of holidays, and many may provide a reason for you to reach out to subscribers with relevant and timely content and promotions.


Our 2016 Holiday Calendar at a Glance gives a handy overview, beginning with Columbus Day on October 10.  

Even with an abundance of holiday email visions dancing in your head, however, we realize that time and resources remain as limited as they are in the less festive months of the year.  That’s where Listrak Composer comes in. 

Responsive Design in No Time

You don’t need to be a developer or even know html to use Listrak Composer. It’s completely self-service with easy-to-use drag and drop functionality. What’s more, you can create responsive messages at the click of a button and you can easily view mobile renderings before sending. With sales on mobile predicted to be at an all-time high this season, the importance of having your emails render correctly no matter what device consumers are shopping on cannot be underestimated. 

You may want to develop a few holiday templates you will use throughout the season. With Composer, you can start from scratch or select a Listrak template. When updates are needed, anyone on your team can make them, rather than having to rely on a developer or designer.

In addition, the code will be tested and kept-up-to-date so you don’t have to worry about it. It’s like an early holiday gift to you! We’ve created a video that shows how easy Composer is to use.

The time that Composer saves you in developing your holiday-themed email templates can then be used to concentrate on the strategies and tactics that will really help you thrive – not just survive – this holiday season. Just a few of them include weekend sends, segmentation and concentration on content rather than promotions.

Get details on these and other key seasonal messaging trends in our 2016 Holiday Look Book

0 comments: