Naturopathica® Wins “Best Fashion or Beauty Email Message Campaign” Award for Third Consecutive Year

Wednesday, April 20, 2016 Listrak 0 Comments

“Blue Friday” email campaign recognized by the Web Marketing Association in 2016 IAC Awards

NEW YORK, NY, April 14, 2016– Listrak client Naturopathica®, a 21st Century Wellness company with healing arts centers, skin care, body products and holistic health treatments, has been recognized by the Web Marketing Association (WMA) for outstanding achievement in internet advertising. This is the third consecutive year that Naturopathica has been named Winner of the “Best Fashion or Beauty Email Message Campaign” in the WMA’s Internet Advertising Competition (IAC) Awards.

The Naturopathica “Blue Friday” email campaign honored in the 2016 IAC Awards demonstrates creativity, strategy and brand integrity in digital marketing. Knowing that online shoppers anticipate Black Friday and Cyber Monday sales, Naturopathica leveraged their iconic blue branding to develop an annual pre-holiday promotion, launched one week prior to Black Friday. Using a 24-hour flash sale strategy paired with beautiful imagery, this email series dramatically out-performed historical Black Friday and Cyber Monday sales.

Subject line: It happens once in a blue moon…

Subject Line: At midnight tonight, a very special offer.

Subject Line: 30% off. 24 hours. Welcome to Blue Friday.

The email campaign was developed by the Naturopathica Digital Marketing Team, including Direct & Digital Manager Suzie Morgan, Creative Director Eon Kim and Content Editor Emily Daubert, in conjunction with Listrak, the company’s Email Service Provider. 

“The Blue Friday Campaign included three emails that focused on building anticipation and encouraging immediate action, resulting in Naturopathica’s most engaged and profitable campaign on record,” states Suzie Morgan. “To maximize awareness and impact, two teaser emails were sent (three days prior and one day prior) with a call to action to ‘check your inbox’ at midnight, when the campaign went live. We saw a conversion rate of 41%, 175% higher than average, a lift in read rates and average order value. To top it off, Blue Friday 2015 was the highest sales day in brand history. This concentrated campaign allowed us to stand apart from the holiday noise and engage our customers with a limited-time offer, preserving the integrity of our luxury product.”

Winners of this prestigious IAC Award are selected following a judging of each company’s creative using seven criteria – creativity, innovation, impact, design, copywriting, use of the medium and memorability. Other category winners included Lancôme, L’Oréal Paris, Vogue Korea and The New York Minute.

Listrak CEO Ross Kramer comments, “We are thrilled that Naturopathica has received this well-deserved honor that puts them in company with some major world-class brand marketers. We work closely with each client to design campaigns that tell their story in a unique and engaging way. For Naturopathica, this, along with exceptionally well-crafted messages and stunning photography, is clearly a winning combination.”

Naturopathica has been a client of Listrak since 2012.

For more information on the Blue Friday Email Marketing Campaign, IAC Award or Naturopathica products and services, contact Teri Akahoshi at Quinn PR:

About Naturopathica
Naturopathica is 21st Century Wellness. We empower personal transformation with our healing arts centers, remedies and rituals. Founder and product architect Barbara Close, a lifelong practitioner of natural health, creates skin care, body products, ingestibles and holistic health treatments that inspire individuals on their path to well-being. Discover Naturopathica through our Healing Arts Centers & Spas, our Spa Partners and online at