Modal Acquisition Research Study: Performance of the Popup

Tuesday, September 29, 2015 Listrak 1 Comments

Internet Retailer recently released a sneak peek into the results of Listrak's latest research study in the post, "Pop-ups push consumers to give email addresses to retailers."

A few of the findings Associate Editor Matt Lindner shares include that the modal popup:

- Can help retailers nearly double email subscription rates
- Tends to be most effective around lunch time
- Works best when popped early in the site visit
- Must be fine-tuned by the marketer to optimize messaging, rules, placement and more

1 comment:

  1. Great piece with great data. Thanks for sharing!