Pop Culture Makes Great Email ContentLayla Thomas, our summer marketing intern, shares her views on holiday email messages in her latest blog post. You can reach out and say hi to Layla through LinkedIn.
I love those weird quasi-holidays that stumble their way into everyday life. Little pops of festivity can add some much-needed cheer to an otherwise uneventful work week. (I don’t think I need to remind you all of the infamous “Hump Day” Geico commercial.)
Why not capitalize on these in your email campaigns?
Though not quite a holiday, earlier in July, pop culture was buzzing about Shark Week. According to Discovery.com, Discovery Channel’s Shark Week is, “television’s longest running must-see summer TV event.” According to its Wikipedia page, Shark Week premiered in July of 1988 and has been terrorizing the minds of beachgoers ever since.
With such a huge following, it’s no wonder a few retailers are donning their life vests and hopping on board. Here’s a few of my personal favorites:
First things first, I give major props to both SwimOutlet to DesignbyHumans for having so many shark-themed products that could be included in the body of their messages. While SwimOutlet takes a more comedic approach, both effectively promote the theme.
Heels.com, probably due to a (justifiable) lack of shark shoes, keeps their thematic side confined to their animated creative that quickly loops through a silhouette swimming in shark-infested waters.
And the creativity doesn’t stop with the design. I should add that the subject lines for this week were on-point with some great puns and “graphics”.
Long story short: Want to brighten your recipients’ morning? Try capitalizing on some quirky upcoming events to bring out some smiles.