Jingle Bells, Inbox Swells: Sending by Vertical over HolidaysLinkedIn.
To escape the confines of my inbox for a little while, I thought I’d look for the light at the end of the tunnel: When does email sending slow down?
With this throwback to the holiday months of 2014, I came to three conclusions.
1. Pets Chase Mailmen, Emails Chase Pets.
After picking the verticals I wanted to review, I was surprised to see that pet supply companies sent the most email per company—over 100 on average-- for the four-month period examined. Following not-so-close behind, we see the verticals of Office Supplies, Education, and Apparel/Accessory retailers.