The Golden Rule: Content-Rich EmailsLinkedIn.
Before even reaching double digits, we’re all taught about this enigmatic Golden Rule...the belief that “One should treat others as one would like others to treat oneself.”
When we send marketing emails, we’re doing a lot of asking (or, depending on the quarter, begging) for engagement. We want dollars, birthdays, likes, friend’s dollars, friend’s birthdays, friend’s likes… In form alone, it’s a very one-sided conversation.
To build a level of interest, respect, or appreciation from your email subscribers, a little more giving could go a long way. While coupons and discounts are nice, sometimes some solid content can go even further.
For starters, here’s an example from Shoes of Prey, where the background images cycles through a woman trying on each pair of shoes until she finds her perfect heel. Besides the cute graphics, the brand provides an incentive for a click, gathers more data about the recipient’s preferences, and is likely to hide some more subtle product placement within the contents of the quiz.
What do you think? Let me know if you have any other great examples!