Introducing Gmail Postmaster Tools

Friday, July 10, 2015 Listrak 0 Comments



Google announced yesterday Gmail Postmaster Tools, a new feature to help senders and marketers identify issues with their mailings. This is another great resource that Gmail is willing to share with the email community.

We are excited to utilize another channel of information to further understand deliverability issues at Gmail. Our deliverability team will be able to use data presented by the Postmaster Tools to make more informed strategies and corrections for senders that may be struggling with Gmail.

The tool uses the domain to create dashboards based on various metrics. Great information regarding the Spam Rate, IP Reputation, Domain Reputation and Authentication related to the domain will be available to senders.


Reputation Sample:

Authentication Dashboard Sample:

If you would to know more about how to gain access to this data please contact support@listrak.com or visit https://postmaster.google.com

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