How Mobile Shopping Drives Omnichannel Conversions: The Evolving Path to Purchase

Wednesday, July 08, 2015 Listrak 0 Comments

Listrak recently joined forces with our friends at Weblinc to produce a whitepaper on the evolving path to puchase,

Mobile devices are playing an increasing role in the way customers find products. Still, incomplete sales on mobile devices far outweigh completed transactions. But that doesn’t mean mobile commerce is failing. Though mobile may not be the leading channel shoppers use to convert, it still plays a significant role in the customer path to purchase. Understanding where the mobile experience fits into a customer’s journey will help retailers improve customer engagement and limit missed opportunities.

Download this whitepaper to learn how to capitalize on mobile touchpoints while delivering seamless omnichannel experiences.