Hey or Hi: The Nitty Gritty of Welcome Email Subject Lines

Tuesday, July 07, 2015 Listrak 0 Comments

Layla Thomas, our summer marketing intern, shares her views on how to write an engaging email subject line in her latest blog post. You can reach out and say hi to Layla through LinkedIn.

When your copy is being blasted out to millions of people at a time, little details can generate a lot of added stress. Are you more of a gray or grey brand? Is the oxford comma classy or antiquated? Is that third exclamation point too much?

To prune away any blossoming email inferiority complexes, we at Listrak have quantified three Welcome Email trends by examining over eight hundred subject lines. Here’s what we’ve found:



The vast majority (almost 98%) of brands seem to avoid any kind of greeting eating up valuable subject line space but, for those who do, “Hello” seems to be the popular pick.



Speaking of wasting words…the subject of your email probably doesn’t need to self-reference. If they’re receiving an email, you can probably opt to just say “Thanks…” instead of “Here’s an email to say thanks!” Instead, save all those extra characters for making a stellar first impression, unlike almost 8% of the emails we reviewed. Don’t forget, only a limited number of characters are visible on a mobile device – make them all count. Learn more about mobile subject lines.

But what words really make a difference to the recipient? From what we can tell, including the recipient’s first name seems to be a vetted approach by a significant portion of brands.

Are you guilty of some existential blasts? Have you found increased engagement when adding a quirky “Howdy” instead of the common “Hello”? We’d love to hear about it.

Research Study: Welcome Series Concepts and Strategies

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