Christmas in July Promotions

Wednesday, July 15, 2015 Listrak 0 Comments

Retailers have promoted their summer sales as “Christmas in July” for years, but this year is different. With Walmart taking on Amazon in an epic online battle, many other retailers have jumped on board and have really upped the ante.

Rokform is promoting its Amazon Shop.
Received July 15, 2014
Subject: Amazon Prime Day - Free 2 Day Shipping on Rokform Products

Tactical Distributors HQ is celebrating Amazon's Prime Day by offering its own free shipping deal.
Received July 15, 2014
Subject: TD Prime Day!! Free Shipping Today Only!!

Even Bloomingdales is getting into the fun with its creative subject line.
Received July 15, 2014
Subject: It's Prime Time to Shop: Take Up to 30% Off Now!

Other retailers are celebrating the spirit of Prime Day with their own holiday-related messaging:

Bluefly is running its Cyber Summer sale today only.
Received July 15, 2014
Subject: Better than CYBER MONDAY! Extra 20% Off Your ENTIRE Order

Simply Soles is promoting its Black Friday in July Sale
Received July 15, 2014
Subject: Black Friday in July! Shop Footwear Under $100

The Shopping Channel took a different approach, offering up everyone’s favorite holiday tactic – The 12 Days of Deals campaign – this month. Starting on July 6, it offered a new deal every day.
Received July 15, 2014
Subject: Day 10: Semi-Annual Clearance Sale

Using these holiday tactics in the middle of summer is a great way to engage customers and get them to buy on days they typically wouldn’t. 

Retailers - are you ready for the actual holidays? Now is the time to be putting your plans and strategies in place. We have three upcoming holiday-related webinars to help you:

Questions about your holiday plans? Ask us. We're here to help!