Email Benchmarks and Trends

Wednesday, March 18, 2015 Listrak 0 Comments

Megan Ouellet


Email remains the highest performing channel, returning $44.25 for every dollar spent on average. But retailers send out a variety of triggered and broadcast campaigns – from welcome to winback and everything in between – and the performance of each campaign varies greatly.
Download this research report to learn the average email campaign metrics for 2014 as well as new trends for 2015 that will help you get the most out of your email campaigns. This whitepaper will help you discover where your campaigns excel and where there are opportunities for improvement.