Press Release: Olapic Partners With Listrak to Bring Consumer-Generated Visual Content to Retail-Specific Email Campaigns
Consumer-Generated Visual Content Helps Elevate Email—the Most Effective Marketing Channel for Retailers—to the Next Level to Deepen Customer Engagement
NEW YORK, NY and LITITZ, PA — (May 27, 2015) — Olapic, the visual marketing and commerce platform for collecting, curating and showcasing consumer-generated photos, today announced a strategic partnership and integration with Listrak, an omnichannel digital marketing retail platform that provides email personalization and retargeting specifically tailored for retailers. The partnership allows leading retailers to add a valuable layer of authentic visual content to email campaigns to help increase conversion rates.
Listrak’s retail email marketing solutions, powered by 360° customer insights from every touch point, are designed to engage customers and drive sales across channels. Olapic customers can tap into their curated media libraries of consumer-generated images that have been matched to specific product SKUs and select top performing images for inclusion in email campaigns to further increase campaign success.
“Olapic has demonstrated the effectiveness of using authentic consumer photos in ecommerce scenarios and we are now extending this content into one of the most important marketing tools for retailers,” said Pau Sabria, co-founder and CEO of Olapic. "Our partnership with Listrak offers retailers a new and effective way to unlock the power of visual consumer-generated content to lift conversions and engagement in yet another marketing channel.”
Companies already leveraging this partnership to insert consumer photos into shopping emails include giggle, a multichannel retailer, wholesaler and licenser of baby products.
"For most retail brands, email personalization is no longer a nice-to-have; it’s a need-to-have,” said Shawna Hausman, vice president of ecommerce and digital marketing at giggle. “Now more than ever, we see an opportunity to take things to the next level by combining customer behavior and purchase data mined by Listrak with user-generated photos we’ve collected through Olapic. We believe this will not only allow us to create stronger email and marketing campaigns, but also to forge a stronger personal connection with our customer in a way we never could before.”
James Williams, Listrak director of global channel sales, adds, “Pairing Olapic’s industry-leading technology solutions with our recommendations engine allows our merchants to take personalization to a whole new level. Having the ability to incorporate visual, user-generated content in emails is a significant benefit to both our merchants and their shoppers.”
Attendees of upcoming IRCE conference can hear more about how giggle is using consumer-generated content in it e-commerce and marketing efforts on June 4th at 1:30 PM CT when Shawna Hausman and Pau Sabria present “Unlocking the E-Commerce Power of Consumer-Generated Images.” IRCE attendees can also visit Olapic at booth 2015 and Listrak at booth 1113 to explore new ways of including consumer images in their email campaigns.
Olapic is the visual marketing platform for collecting, curating and showcasing customer photos across marketing channels and in ecommerce environments. The SaaS platform collects photos and videos from social media sites including Instagram, Facebook, Vine, Twitter, Pinterest and Tumblr to help brands and retailers significantly increasing sales and marketing campaign performance by creating more authentic experiences. Olapic is headquartered in New York City with offices in Cordoba, Argentina and London. For more information on Olapic, visit www.olapic.com.
Listrak is the only marketing automation platform designed distinctly for online and omni-channel retailers. Listrak is helping digital marketers create personalized interactions to reach, engage and convert their shoppers across email, mobile, social, display, web and in the store. The Listrak platform boasts a comprehensive set of retail-specific solutions that enhance promotional campaign performance, shopping cart and browse abandonment solutions that recoup lost revenue, post-purchase solutions to increase lifetime value and product recommendations to personalize every customer touchpoint across multiple channels and more. Listrak has more than a decade of digital marketing experience and works with leading U.S. retailers, including Stuart Weitzman, Robert Graham, giggle and The Grommet. For more information, visit http://www.listrak.com.
Jocelyn Johnson, Olapic, Jocelyn@olapic.com, 917-406-5886
Donna Fulmer, Listrak, email@example.com, 717-625-6970