It’s Time to Prepare Your List for the Holidays

Friday, May 01, 2015 Listrak 0 Comments

Megan Ouellet

This holiday season is another short one with only 28 days, one more than last year, between Thanksgiving and Christmas. Which means retailers must prepare early in order to maximize revenue this holiday season.
A great place to start is with your email lists. Focus on growing your lists now and you’ll be in great shape for the holidays.
Adding a modal lightbox to your site will increase your list size by 16% on average. This tactic works for every retailer as design aspects have come a long way. Following are some creative examples.

Be Mysterious



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Be Creative with Your Messaging



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Gather Customer Data



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Check it Twice



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Try, Try Again with an Entrance and Exit Lightbox



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Still not convinced a modal lighbox is for you? Try anchoring the subscription form to the top, side or bottom of your site:


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You can even combine tactics like Estee Lauder does, offering a subscription form anchored to the bottom of the page when you arrive on the site and then triggering a modal lightbox as you browse:



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For more information on the huge impact a modal lightbox will make to your growth rate, watch our webinar on demand “Email Acquisition Tactics that Actually Work” or read our article “Leveraging Email Acquisition Techniques to Grow Your Email List”.
We will be releasing a research report detailing what modal lightbox tactics lead to the highest subscription rates in the next few weeks. Until then, happy acquisition!

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