Retailers Relying More on Personalization, Less on Discounting
We released our sixth annual research report of the email tactics used by the Top 1000 Internet Retailers and were pleasantly surprised by some of the results.
We found that retailers are sending messages that are more personal. The inclusion of related product recommendations increased 86.25% over 2013.
We also found that retailers are sending more messages. Not only was there a big increase in the number of remarketing campaigns we received, but we found that 24% of the Top 500 companies send more than 20 emails per month, with 12% sending daily.
And, most surprisingly, retailers aren’t relying as heavily on discounts to re-engage shoppers.There was a 45% decrease in the number of shopping cart abandonment messages we received that included an offer in the first message.
What does this all mean? It means that there has been a major shift in the way retailers are communicating with their customers and, if you haven’t kept up with the trends, you could be missing out on a lot of opportunities.