Press Release - Listrak Takes Look Back to 2014: Reports on Growth in Sales, Revenue and Staff
January, 2015 - Listrak, a single, integrated digital marketing platform providing email, personalization and retargeting specifically tailored for retailers recently released a look back at 2014, reporting on growth in new sales, revenue and staff, as well as several significant accolades that underline the company’s continued expansion in the automated digital marketing marketplace.
In the year 2014, Listrak’s new sales increased 47.92% year over year. Among the many new retailers added to the client roster were Oscar de la Renta, Stuart Weitzman, Harper’s Bazaar, John Varvatos, PetFlow, Zumiez, Crayola and Wet Seal.
The significant increase in Listrak’s client base in 2014 was accompanied by 32.59% year-over-year growth in revenue and a record-setting increase in year-over-year email volume, with particularly explosive growth in holiday email volume:
Thanksgiving - +86.5%
Black Friday - +65.4%
Cyber Monday – +66.3%
Cyber Tuesday – +45.6%
Listrak continues to increase its staff in response to its growing client base, and has doubled its number of employees between January 1, 2013 and January 1, 2015. Plans for 2015 include a projected 40% increase in staff over the next twelve months.
Listrak’s employee growth has naturally resulted in the need for additional office space. This month, the company will open an office in Newport Beach, California, as well as add a third office location in Lancaster, PA.
Additional 2014 Listrak Milestones
In 2014, Listrak added nine new clients on the Demandware platform and 61 on the Magento platform to its client base. In addition, the company became a Magento Gold Technology Partner, after being a Silver Technology Partner for the prior three years. Listrak has partnered with Magento since the inception of both companies.
Listrak also forged a strategic partnership with leading shipping provider UPS in 2014. The two companies worked together to create a growth package for select UPS retail clients to help them drive revenue. For more information, visit www. Listrak.com/ups.
In addition in 2014, Listrak continued serving as a research partner for Internet Retailer magazine, tracking and reporting on the activities of the retailers in the Internet Retailer Top 500 and Second 500 Guides.
In 2014, Listrak was named to several lists recognizing the company’s growth and reputation in the industry, as well:
- Top half of the Inc. 5,000 list of Fastest-Growing Private Companies in America
- Number four on the Central Penn Business Journal’s list of Top 50 Fastest Growing Companies (marking Listrak’s fourth time being named to the list)
- Online Trust Alliance’s Online Trust Honor Roll
- Online Trust Alliance’s Email Integrity Honor Roll
Listrak is a predictive retail marketing automation solutions provider that works with retailers to drive revenue growth, profitability and increase the lifetime value of customers. Founded in 1999, the company’s solution suite boasts analytics technology that enhances campaign performance, shopping cart and browse abandonment solutions that help recoup lost revenue, post purchase solutions to increase lifetime value, seamless integration across multiple platforms, as well as email, mobile, social and more. Listrak has more than a decade of digital marketing experience and works with leading US retailers, including Waterford, Swell, The Grommet and La-Z-Boy. For more information, visit http://www.listrak.com.