Black Friday Email Campaigns

Thursday, November 06, 2014 Listrak 0 Comments

Megan Ouellet
Have you started promoting your Black Friday Deals yet? If so, you’re not alone. Retailers started mentioning Black Friday way back in July:
Received July 11, Subject Line “Black Friday in July? It is so on.”
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And August:
Received Aug. 21, Subject Line “Black Friday Deals start TOMORROW”
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And September:
Received Sept. 26, Subject Line “September Black Friday Freebies”
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And, of course, October:
Received Oct. 24, Subject Line “Black Friday Starts Now…Wait, What?”
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And, this month, Newegg started running a great Black November campaign:
Received Nov. 1, Subject Line “Black Novemeber 48Hr Kickoff - The Start to a Month of Black Friday Deals”
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Received Nov. 2, Subject Line “EGGXTRA! EGGXTRA! Black Out  Deals. Sony Cyber-Shot $149.99 l LG 55” TV $649”
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Received Nov. 4, Subject Line “Black November Kickoff Week Continues - Steals Up to 87% Off!”
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Received Nov. 5, Subject Line “Exclusive Black November Guest List: You have been invited to save HUGE!”
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Faced with another short holiday shopping season, retailers need to be aggressive and creative; and starting the season early is a definite advantage.

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