Email Treats for Halloween

Thursday, September 18, 2014 Listrak 0 Comments

For retailers, Halloween might be called the unofficial first “holiday” of the holiday season. But what if you don’t sell costumes, candy or seasonal decor? With a little creativity you can still take part in the fun, delight your customers and bring in some revenue: 
No costumes? No worries! In this creative promotion, Aerie urges the shopper to be her “boo-tiful self” and sets the percentage off and timing of the sale to match the date.
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Rather than relying on “scare-city,” Lands’ End gets shoppers’ attention with a big BOO! and then treats them to a promotion that continues for days after jack-o-lantern candles have gone out.
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In another great example of “No costumes? No worries!” AEO merchandises outfits that eerily resemble some well-known spooky characters.
Although they likely don’t have caramel apples or candy corn on the menu, On the Border still finds a way to get in on the Halloween action with this genius promotion. 
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We love how Little Caesars uses reverse psychology to “frighten” visitors into subscribing. Just think how many busy parents are looking for a quick and convenient dinner to serve before their little goblins hit the streets. 
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And finally, AC Moore simply uses the occasion as a reason to reach out to subscribers with nothing more than well wishes, which is sometimes just the perfect treat. 
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For some additional tricks, check out this post from SEO PowerSuite. 

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