Do More with Animated Emails
Animated gifs in email can really help keep customers focused on your message - and it gives you the opportunity to highlight different products, show off certain features and draw attention to your call to action.
I love this example from Fossil, received Dec. 4, 2013 with the subject line “Festive Watches to Give or Receive”. It works because shoppers can see a variety of watches quickly. The look is engaging and clean.