This Holiday Season, Think "Responsive"
Megan OuelletIt’s official. The number of emails being opened on mobile devices has surpassed the number being opened on desk tops, according to Litmus.
As you prepare for the holidays, it is really important to keep in mind how your customers will be interacting with your marketing messages so you reach them in an appropriate manner.
Here are some interesting stats from the Email Client Market Share showing email open rates per device:
Knowing that more than half of your customers will open emails on a mobile phone or tablet should means that it is imperative that your emails are designed with these devices in mind.
We have a great webinar that talks about best practices, which you can watch On Demand here, a whitepaper on the same topic which you can download here, and 10 tips for responsive email design, which you can read here.
Let me know if you have any questions.