Clever Cyber Monday Email

Monday, December 02, 2013 Listrak 0 Comments

Travis Buck
Cyber Monday is officially upon us. As I navigated my crowded inbox this morning one email in particular stood out. This email from J.Crew grabbed my attention because of its clever subject line and message. The subject line reads “Even your boss is shopping today”. This message speaks to the taboo activity of shopping while at work. The model in the email is even winking which to me subliminally says “its ok, no one will know”. By some estimates 49% of workers are expected to shop online while in the office this holiday season. This makes the message you communicate as well as the timing of the email even more important during the holiday season.