Smart Segmentation Strategy Leads to Doubled the Revenue from Half as Many Emails

Tuesday, October 29, 2013 Listrak 0 Comments



Ben Smith Appointed as President of Listrak

Monday, October 07, 2013 Listrak 0 Comments

Please join us in welcoming new Listrak President Ben Smith!
Lititz, PA-based omnichannel digital marketing solutions provider Listrak recently announced the appointment of Ben Smith to the newly formed role of president. Smith comes to Listrak from Lancaster, PA-based Clipper Magazine, where he served in several roles over the course of nearly two decades.
Most recently, Smith served Clipper Magazine as vice president of art production, overseeing the production process of more than 300 local editions and managing a staff of 250. Prior to being promoted to the role of vice president of art production in 2006, Smith served Clipper Magazine as director of operations and assistant sales manager.
As president, Smith is responsible for the day-to-day operation of Listrak, which was recently named to the Central Penn Business Journal list of Top 50 Fastest Growing Companies for the third time since it was founded in 1999. In addition to operational duties, Smith plays an integral role on the company’s leadership team, planning for the strategic growth of the company, which increased revenue 45% in 2012. Other members of the team include co-founders Ross and Howard Kramer who serve as CEO and COO, respectively.
Smith comments, “It’s exciting to have the opportunity to apply my experience in leading a growing operation to such a dynamic company. Listrak has put together a powerful core business that is positioned to excel moving forward. I have taken on the daily operation of the company, and will be working closely with the company founders along the way to ensure the accomplishment of our goals. The company has put together a great team and I look forward to working with them all to enhance and promote our brand.”
CEO Kramer adds, “Bringing on Ben in the role of president marks an important time in Listrak’s history. I am confident that he will help take the company to the next level, while allowing me to focus on product innovation at a time when technology is moving at such a rapid pace.”
He continues, “I will now be able to work even more closely with customers to truly understand the changing nature of agile commerce. With Ben on board, I will be able to devote attention to aligning Listrak’s products and services to meet the unique needs of omnichannel retailers to deliver a consistent, relevant and personalized experience across all consumer touchpoints.”
Smith, a graduate of Franklin and Marshall College, resides in Lancaster with his wife, Beth.
Listrak is an omnichannel digital marketing solutions provider that works with retailers to drive revenue growth, profitability and increase the lifetime value of customers. Founded in 1999, the company’s solution suite boasts analytics technology that enhances campaign performance, shopping cart abandonment solutions that help recoup lost revenue, post purchase solutions to increase lifetime value, seamless integration across multiple platforms, as well as email, mobile, social and more. Listrak has more than a decade of email marketing experience and works with leading U.S. online retailers, including Deb Shops, Waterford, Ten Thousand Villages, Swell, Vintage Tub and La-Z-boy. For more information, visit