What Information do you Ask for on List Registration Forms?
Marketing Sherpa just released its latest Marketing Research Chart -
It’s obvious that email marketers are following the best practice of requiring only basic information at sign-up, but further analysis of the marketers’ responses also shows how data is power and how important data is for sending more relevant email messages.
That is why implementing Welcome Series emails that invite new subscribers to share more information via a preference center should be an integral part of your email marketing strategy. We discuss this and more on how to acquire new subscribers and keep them engaged and, ultimately, buying in the whitepaper, Ecommerce Customer Acquisition: Tips for Acquiring Subscribers Who Will Become Loyal Customers.