Want to Know your Customers’ Preferences? Just Ask!

Wednesday, August 21, 2013 Listrak 0 Comments

Megan Ouellet
I ordered a couple of things from The Container Store a few days ago. And this morning I received this email with the subject line “We want to get to know you…”
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I think the email is nicely done as it tells the customer what information The Container Store is looking for and offers a birthday reward for sharing the info. It also says it will only take a minute, so customers know up front they don’t have to invest too much time answering tons of questions.
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And it’s true. The online preference center simply asks what product categories the customer wants to hear about, how the customer describes him- or herself, shopping preferences, birthday, and zip code. There is also an option to add a mobile phone number but it clearly states that it doesn’t currently have a mobile marketing program at this time.
The email and preference center are nicely organized. But what else would I expect from The Container Store, which specializes in organization!

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