Want to Know your Customers’ Preferences? Just Ask!
I ordered a couple of things from The Container Store a few days ago. And this morning I received this email with the subject line “We want to get to know you…”
I think the email is nicely done as it tells the customer what information The Container Store is looking for and offers a birthday reward for sharing the info. It also says it will only take a minute, so customers know up front they don’t have to invest too much time answering tons of questions.
And it’s true. The online preference center simply asks what product categories the customer wants to hear about, how the customer describes him- or herself, shopping preferences, birthday, and zip code. There is also an option to add a mobile phone number but it clearly states that it doesn’t currently have a mobile marketing program at this time.
The email and preference center are nicely organized. But what else would I expect from The Container Store, which specializes in organization!