Triggered Sends Generate Twice the Revenue with Half as Many Emails for Listrak Client Smart Furniture

Monday, July 01, 2013 Listrak 0 Comments

MarketingSherpa recently released a comprehensive case study on Listrak client Smart Furniture, revealing how the online customized furniture purveyor doubled revenue with segmentation and triggered emails. 
The case study describes how Smart Furniture -  
- Increased list segments from five to 30
- Grew open rates by 311% 
- Doubled revenue with half as many emails 
Read the case study, which includes examples of Smart Furniture’s welcome email, preference center, cart abandonment campaign and post purchase emails, here