Triggered Sends Generate Twice the Revenue with Half as Many Emails for Listrak Client Smart Furniture
MarketingSherpa recently released a comprehensive case study on Listrak client Smart Furniture, revealing how the online customized furniture purveyor doubled revenue with segmentation and triggered emails.
The case study describes how Smart Furniture -
- Increased list segments from five to 30
- Grew open rates by 311%
- Doubled revenue with half as many emails
Read the case study, which includes examples of Smart Furniture’s welcome email, preference center, cart abandonment campaign and post purchase emails, here.