Effective Use of Ratings and Reviews in Email Campaigns
I received this email from L.L. Bean this morning:
I love the use of the product rating and the customer review. Curious about the review, I clicked through on the “shop now” button and found that these shirts do, in fact, have hundreds of five star reviews from customers and they are, in fact, a very popular item.
Sending emails featuring your most popular products and including great customer ratings and reviews is a great tactic, especially leading up to the holidays. People will start shopping for gifts soon, and knowing what other customers love and why they love it can really help them make an informed purchase decision.
We released a whitepaper “Two Easy Steps to Increase Engagement and Conversions using Ratings and Reviews” and have a solutions page where you can learn more about using ratings and reviews in your email campaigns.
If you have questions or need help, let us know.